The stoy behind Canberra’s cleanest social enterprise E66 (Lianne Brink)

On this episode of the podcast, we chat with the co-founder of Base Soaps, Lianne Brink. Lianne and her life partner Mick started their company almost four years ago as a “passion project”, with the hope it would eventually generate some additional household income. The couple had no idea that in just a few years their small family business would evolve into one of Canberra’s most successful social enterprises. 


As Lianne highlights throughout the episode, the rapid success of Base Soaps is largely attributed to how well her business acumen complimented her partner’s product knowledge and people skills. Naturally, a great deal of this episode touches on what it is like starting and operating a company with your spouse, and the unique problems attached to such an arrangement. Additionally, Lianna discusses how she was able to get Base Soaps products into the hands of suppliers despite having an extremely limited budget and no industry connections. As the episode concludes, Lianne touches on the importance of social enterprises and how important the assistance of organisations such as Mill House Ventures was to the growth of her business. 


What we talk about

  • How to break into the market, get your products into the hands of suppliers, and conduct market research
  • Running a business with your spouse
  • What it means to be a socially responsible company


Links from this episode (Base Soaps Website)  (Base Soaps on Facebook) (Base Soaps on Instagram) 

Find us elsewhere (Future Tribe Website) (Future Tribe on Instagram) (Germaine on LinkedIn) (Germaine on Instagram) (Futuretheory Website)