Building a fashion boutique from scratch E65 (Tahlia Jae Cooper)

On this episode of the podcast, we had the pleasure of chatting with Tahlia Cooper, a local fashionista and entrepreneur who founded the wildly successful Jaeke collection in 2017. 


Despite her initial reservations about starting a fashion label with no previous industry experience, it took Tahlia less than a year after starting her company to get her pieces into the hands of some of Australia’s biggest socialites and on the red carpet of the 2018 ARIA awards. Throughout the episode, Tahlia talks about how she overcame the steep learning curve associated with starting an online retail business and some of the critical mistakes she made along the way. She also highlights how the digital marketing skills she developed when starting the Jaeke Collection helped her find lucrative job opportunities later in life. The show then concludes with Tahlia discussing the importance of entrepreneurial groups centred around empowering women, as well as the future of her boutique.


What we talk about

  • Differentiation in the crowded fashion industry
  • The learning curve associated with starting an online business from scratch
  • Leveraging the skills you develop when starting a business into future job opportunities
  • Female-led entrepreneurial groups 


Links from this episode (TJC Website) (TJC on Instagram) (TJC on Facebook)

Find us elsewhere (Future Tribe Website) (Future Tribe on Instagram) (Germaine on LinkedIn) (Germaine on Instagram) (Futuretheory Website)